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AMBER Alert Program

Why was the AMBER Alert program created?
The AMBER Alert Program was created in 1996 as a powerful legacy to 9-year-old Amber Hagerman who was kidnapped and brutally murdered while riding her bicycle in Arlington, Texas.

How do AMBER Alerts work?
Once law enforcement has been notified about an abducted child, they must first determine if the case meets their AMBER Alert program's criteria. The U.S. Department of Justice recommends the following criteria for issuing an AMBER Alert. Guidance on Criteria for Issuing AMBER Alerts:
  • There is reasonable belief by law enforcement an abduction has occurred
  • The abduction is of a child age 17 years or younger
  • The law-enforcement agency believes the child is in imminent danger of serious bodily injury or death
  • There is enough descriptive information about the victim and abduction for law enforcement to issue an AMBER Alert to assist in the recovery of the child
  • The child's name and other critical data elements, including the Child Abduction flag, have been entered into the National Crime Information Center (NCIC) computer
If these criteria are met, alert information is assembled for public distribution. This information may include descriptions and pictures of the missing child, the suspected abductor, and a suspected vehicle along with any other information available and valuable to identifying the child and suspect.

The information is then faxed to radio stations designated as primary stations under the Federal Communications Commission's (FAA) Emergency Alert System (EAS). The primary stations send the same information to area radio and television stations and cable systems via the EAS, and participating stations immediately broadcast the information to millions of listeners. Radio stations interrupt programming to announce the Alert, and television stations and cable systems run a "crawl" on the screen along with a picture of the child.

Law enforcement also notifies NCMEC when an AMBER Alert is released for a specific geographical area. Once NCMEC validates the AMBER Alert, it is entered into a secure system and transmitted to authorized secondary distributors for dissemination to customers within the geographic areas specified.

Some states are also incorporating electronic highway billboards in their AMBER Plans. The billboards typically used to disseminate traffic information to drivers, now alert the public of abducted children by displaying pertinent information about the child, abductor, or suspected vehicle that drivers might look for on highways.

Visit the AMBER Alert Home Page

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